SengChye Koek joined Schüco in year 2021 as the President of Schüco Japan with the aim to provide a different set of value propositions to the Japanese market, focusing on “sustainability” and “digitalization” around products not currently available to owners and architects. Prior to this, he held different directorship and senior managerial positions in LIXIL, leading key initiatives across regions including business development, business turnaround, process improvements and etc. SengChye began his career with General Electric(GE) as a management trainee of Financial Management Program (FMP). He then held different managerial roles in Japan and ASEAN for GE Capital and GE healthcare mainly focusing on corporate finance, digital transformation and business development in both sales and service business model. SengChye graduated from University of Tsukuba, with a B.S.E. in Policy and Planning Science and recognises through his experience in Japan, the Schuco business model has the opportunity to technologically innovate to positively improve the options for investors, developers and architects, whilst creating an ecosystem for aluminium fabricators (sash manufacturers) that improves efficiency, reduces risk and encourages a younger generation to be a part of the industry.