Keita Nigorikawa joined GROHE Japan as CMO, Head of Marketing in 2022. He is responsible for brand management, digital marketing activities and the GROHE flagship showroom in Akasaka, Tokyo. He started his carrier at Hitachi Co., Ltd in 2003 as an international sales at automotive systems group. After his carrier at Hitachi, he moved to Mercedes-Benz Japan where he experienced various fields such as Sales, Aftersales, Finance and Marketing. He was also in charge of international fleet sales for commercial vehicles at Mitsubishi Fuso Truck and Bus corporation during his carrier at Mercedes-Benz. After more than 15 years' experience in the automotive industry, he decided to move to the current position where he is striving to enhance the brand awareness by approaching mainly new customer groups.